写真

Photographer's Note

In the Asian quarter of Leicester, it is common to find this kind of "Indianisation".

At the cinemas, bollywood films are shown regularly and are very much a part pf everday life for many of Leicester's and UK's residents.

Leicester attracting Indian film industry

The unassuming town of Leicester in Britain with a large number of Gujarat-origin residents is fast becoming a focus for the Indian film industry for shooting, distribution and post-production.

Authorities in the East Midlands town and the University of Leicester have undertaken several projects to promote the region as a destination for the Indian film industry.

One of the recent films shot in Leicester was actor John Abraham's first film, "Is Pyar Ko Kya Naam Doon".

The move will strengthen Leicester's credentials as the Bollywood capital of Britain. The East Midlands Development Agency (EMDA) funded the Leicester: European Capital for Indian Cinema project to explore partnerships that organisations in Leicester and the East Midlands region could forge with India's film and creative industries.

Research carried out at the University of Leicester, where the first Bollywood film was shot in the East Midlands, has highlighted the potential of the city and region to cater for Bollywood.

It will place Leicester firmly on the Bollywood map as a city where films are loved and promoted.

"Indian films have done very well in Britain - in many instances exceeding box office takings in India and have climbed into the UK top 10 on many occasions."
source: indosource.com

saamb, KevRyan, summer89, bishansamaddar, sarju, mugush, chc, rahul__rahul__, Theana has marked this note useful

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Additional Photos by Kajal Nisha Patel (kajspice) Gold Star Critiquer/Gold Star Workshop Editor/Gold Note Writer [C: 525 W: 63 N: 762] (4542)
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